The new website of London-based IT recruiting and outsourced services company Winston Taylor, went live today. The account was won by D'zine, after a multi-agency pitch, in which the client saw a future partnership with us after presenting an integrated design, lead generation and applicant processing approach.
Beyond re-positioning and branding Winston Taylor, the website's was also integrated with a 3rd party application ZOHO Recruit. This SAAS application, manages the entire recruitment process or cycle. Right from job posting, capturing online application data from potential candidates and applicant tracking, to fixing interview appointments and scheduling meetings with candidates. The application also allows candidates to apply to Winston Taylor directly and store their resumes online.
The elegance and innovation of integration executed by the D'zine team, so impressed the folks at ZOHO, that this will be featured on their website as an example of excellence to emulate.
WHAT DID WE DO
- User Interface and XHTML/CSS
- Technology build for the whole website
TECHNOLOGY USED
Server side - C#.Net
Client side - XHTML, CSS, AJAX
Database - MS SQL
WHAT THE CLIENT HAD TO SAY
"Our original website was very basic and we didn't consider harnessing the web for lead generation and client acquisition. Then we met D'zine. The team at D'zine have been instrumental in the conceptualization, development, branding, marketing and SEO for our new website. The insights provided helped us understand the importance of an online presence and branding for client acquisition in our business.
From the creative team to the programmers and the marketing team, we've found a sustained professionalism and a huge value add from each person within the organisation. Thanks to all of you."
Winston Taylor has also entered into a joint venture relationship with D'zine, to provide their clients with digital design, technology, usability and internet marketing services. Post launch, a lead generation campaign will be executed by D'zine, through an integrated PPC, SEO and email marketing strategy.