Idhun.tv is an online IPTV venture that was setup to broadcast music videos from the Indian subcontinent to audiences in Europe, the Americas, Middle East and Australia. The website went through two build processes with two agencies, but the outcome was not something the client was proud enough to share with the rest of the world.

A word of mouth reference by another happy client of ours, led to us meeting with this client in London. A few months hence, a spanking new idhun.tv website was launched in the UK. With a new thin Flash player, which makes the viewing experience a wow-er, novel functions like Embed, Playlists and QuickPlay, takes user engagement and interactivity to a completely different level.

The website has a huge repository of over 10,000 Bollywood hits, spanning across the old, evergreen classics to the latest remixes and upbeat item songs. What makes Idhun unique is its massive collection of great Pakistani plays, four IPTV channels, video-on-demand, diverse user playlists, sharing videos with peers, and the like. The website has also a channel dedicated to music maestro A. R. Rahman's music as he is one of the visionaries behind this project.

The viewing experience apart, Search is where the evolution amongst the species has occured. Results are now view-able by Album, Artist, Cast, Era and Composer; not to mention phonetic search results that are thrown up for the video-hungry viewer. Most viewed artist and actors, is the cherry thrown onto an already luscious video smoothie, for additional effect.

Visit the website at www.idhun.tv.

WHAT DID WE DO
- User Interface and XHTML/CSS
- Bespoke Video player was designed, developed and integrated with a leading Content Delivery Network (CDN)
- Complete build of the website's technology
- Integrated with BrewVideo, our online video CMS
- Phonetic Search Engine

TECHNOLOGY
Server side - C#.Net, Adobe Flex
Client side - XHTML, CSS, AJAX, Adobe FLASH
Database - MS SQL Server, XML