Currently located at two of the most enchanting tourist destinations in India, Coorg and Kabini, Orange County is a family-owned group of resorts that communicate the purity and essence of the homeland, without compromising on luxury. The relationship between DZINE and Orange County go back to when they first opened their doors and has since grown into one which proved fruitful for both companies. When Orange County decided to re-design their brand website to promote their resorts, DZINE was first in line to do it for them.
Conceptualized to offer some of the world’s most exclusive holidays, Orange County provides a rare opportunity for tourists to get away from urban surroundings and delve headfirst into the heart of nature. But what truly sets them apart is the opulent level of luxury they are able to maintain even in the midst of a jungle. Depending on the location of their resorts, be it Coorg or Kabini, coffee or wildlife, every feature from the architecture to the interiors to the food and service, is steeped in the lore of the land. Even their staff is hired locally and trained. As a part of their Responsible Tourism initiative, their resorts also project the fragility of the local ecosystem and encourage guests to appreciate their natural surroundings. To draw visitors out of their pampering suites and into the wild, Orange County tempts them with a treasure trove of unique experiences.
The team at DZINE visited Orange County’s resort at Coorg to get a feel and understanding of their holiday offerings. An experience which will not be forgotten anytime soon. Refreshed after a wonderful work vacation and raring to go, the team got cracking on the website. We knew that tourists would be enticed to visit if they could see first-hand, the beauty that envelops these one of a kind retreats. So we created a virtual tour of the resorts through high resolution images, which allowed users to navigate 360º and get an all-round glimpse of the resort and its natural surroundings. Local tunes fill the air as the user is drawn into a world where luxury meets lush greenery.
As Orange County is an expanding group with plans of establishing resorts at other exquisite locations across the country, users who log on to the website will first be introduced to the Orange County group as a brand. From there, they will be able to visit the resort-specific pages containing more information on each. Derived from Orange County's own philosophy of upholding the spirit of the land, the website delves into intricate details of these exotic locations from the history to the landscape to the people and their culture. In addition to the more obvious features such as room descriptions and images, facilities and activities at the resorts, as well as the ability to make reservations online, users are given access to a wonderfully written blog maintained by the owners. These minor touches showcase the human side of these hoteliers and portray their difference from the plastic smiles of the rest. The website also offers helpful information on how to reach these getaways as well as a downloadable slideshow of images.
One of the more unique sections is
Orange County's Lifescapes, a part of the website dedicated to nature and wildlife photography. An activity being conducted by Orange County, photographers from around the country are invited to visit the captivating locations of Coorg and Kabini with their cameras. The result is an online exhibition of their work, updated every fortnight. A stunning display of some of the most breath-taking wildlife photographs, accompanied by amusing anecdotes fills this section. An online initiative that won the
World's leading online tourism marketing campaign and the World travel Awards in London.
The client was awestruck when he first saw the completed website, an expression he'd often seen on the faces of his guests. Our final touches included a complete Search Engine Optimization campaign to give the website and the brand the best online visibility possible. Since we completed the process, visits to Orange County’s website have shown a 120% increase. Visits from Organic search engines have shown a 180% increase.
The website is powered using WordPress CMS on the .PHP platform. A simple tool for a highly extensive website, made possible by DZINE. To visit Orange County resorts without taking even a step,
click here.
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