The DZINE team was approached by Enercon (India) Limited to craft its brand presence online. Enercon had seen DZINE's work and it would be right to say a comfort factor already existed. We were invited to compete with a select section of our contemporaries and peers. There was certain element of the Enercon story that caught our interest. A company in the renewable power segment, a market leader that too, claiming that there was no energy crisis was definitely something we needed to reason out to believe. The DZINE team started looking at the vast data that the company had from its operations starting in 1994. Wind energy has definitely moved to the mainstream in the last decade. But was it as sustainable a revenue generator as Enercon said? Even so, could a technology perform ceaselessly as the company claimed?
The DZINE team jumped In feet first. We got down to understanding the myriad fascinating aspects of wind energy as Enercon saw it. After a couple of weeks, the team had started to gain a level of proficiency on the systems that matched our client's. Windmill construction and specifications, power generation models, logistic models, standards and regulatory procedures were understood in depth. We did not stop there. We started looking at the sales models, the training models and the service models. All that we read and heard from the management side made us want to see the action on the ground. We started the visits to the sites. Enercon's operations spanned India and in a bid to understand what makes them tick, we started travelling. Wind farms and training centres were all subjected to review. We sat in for sessions that Enercon's teachers taught at the academy. We went with the site teams to see the kind of work that was done prior to a project. We took copious notes on how the systems were set up. A photographer in our midst had long since started documenting the visuals.
At the end of the exercise we were ready to show the public what we had seen.
We virtualised the whole experience and set it out online. The voluminous data we had gone through was translated into content. All nineteen thousand nine hundred and sixty one words of our content was meticulously arranged into simple to follow sections. We integrated a display module, via an application within the SAP system powering Enercon, to show real time data on power generation and carbon offsets. More than 60 of the 400+ pictures, taken by our veteran industrial photographer, made up ninety percent of the images that were used on the website. We simplified site management so that the in-house team could do it with technologies they were familiar with. The portal even had dedicated sections that tied into the SAP system for its customers and employees.
An interesting temporal challenge was thrown in for good measure. Enercon planned to have the website ready to spread their message at the start of a new quarter. We at DZINE wanted to comply. Our teams across the country got cracking. In a mere 15 days of production, the DZINE teams had come up with a clear and comprehensive website. The whole effort from pitch to completion had spanned a surprisingly short forty five days.
Today every facet of the company's brand is carefully catalogued and offered to the general public via the company site. Just as we became believers, the
website today helps Enercon spread its message. For us, crafting Enercon's brand was DZINE's way of adding to the global push for a cleaner future in energy resources.