Let's replay some client verbatim samples:
Our website has not been updated for years,
I dare not tell people to visit our website,
Content in our website is in a mess,
Management decided to let IT build the website, but nobody's using the interfaces since then.
After years in the business, we have discovered that unless clients ongoingly invest whopping amounts of money into setting up and managing an in-house content management team run by specialists, the results can be disastrous. And the better option is to outsource. Simply because, clients should be free to run their businesses and content specialists should do what they do best - manage content.
To elaborate, content management rather than being a technology problem, is actually an editorial process issue which requires:
editorial expertise,
the separation of content and process from software,
perspicacious day-to-day management.
At D'zine Garage, we always look at content management in the context of corporate vision and business objectives. Thus follows the generation and implementation of a content management solution, specific to client needs. Based on pre-agreed content showcasing and prioritisation rules, using the BrewMaster CMS. The bottom line is to enable capture, management, customisation, store and delivery of killer content as a service. Managed by dedicated teams of content specialists. If the need arises, domain experts are also used for specific content generation and management.
Here the bottom line is to increase site visits, generate leads and accrue business results for the company over the medium and long term. Our Content Management solutions and services are successfully being used by clients in a number of fast-growth online areas.