Seagrams Royal Stag was looking at positioning itself as a stress buster and relaxant for the stressed out working executive. The brief was to use the internet to communicate this brand message.
A microsite was created and banners were hosted on various portals to generate traffic to this microsite. A series of 3 interactive stress busting games were created which visitors could play and have fun.
This game was created using a relatively simple concept and a user-friendly interface and was designed to bring some relief to a disgruntled employee after a hard days work, by getting even with an overbearing boss. The player gets to create his boss's face with various permutations and combinations of hairstyles, face structures and moustaches. Once the face was created then the visitor would be taken to an office environment wherein the face would pop in and out from various places. The visitor could then go ahead and punch the living daylights of the boss. The number of punches the player lands accumulates an equivalent number of points and a ranking board was also displayed.
This game was a huge success and quite the favourite among the visitors.