Family life has changed dramatically over the past quarter century. Gone are the days of extended families with a laid back lifestyle. This strong emotional appeal is what Club Mahindra needed to portray in their presentation, targeted at potential new members.
Juxtaposing the “good old days” with the realities of shrinking space and modern day stresses makes for nostalgia that works.
The presentation ensures the viewer is caught up in the gamut of emotions portrayed. It moves from the sepia toned memories of yesterday to the more modern and dark layouts of today and then cuts to the color, fun and joy of the picturesque locales at the Mahindra resorts.
At the end of the presentation, the desired viewer response is that the ideal way to spend quality time with their family is a Club Mahindra lifetime holiday membership.